Search Ads
High-intent keyword campaigns with tightly matched ad groups and landing pages.
Intent-led paid acquisition
Google Ads that turn high-intent searches into qualified leads.
Capture demand when people are ready to act. DTCI manages the full PPC system, from keyword strategy and landing pages to conversion tracking, bidding, and ROAS reporting.
See the query. Understand the intent. Win the click.
We optimize toward profitable conversions, not traffic for traffic's sake.
Google Ads Services
Every Google surface, managed with purpose
Display Ads
Visual reach and remarketing across relevant publisher inventory.
Shopping Ads
Product-led campaigns that connect catalog, feed quality, and purchase intent.
YouTube Ads
Video campaigns for awareness, consideration, and efficient remarketing.
Performance Max
Cross-network automation guided by clean conversion signals.
Remarketing Ads
Bring warm visitors back with sequenced, relevant messages.
Local Ads
Drive calls, directions, and visits for location-based businesses.
Call Ads
Turn mobile search intent into trackable conversations.
Campaign Setup
Account architecture, tracking, audiences, assets, and governance from day one.
Campaign Setup & PPC Optimization
The details that protect your budget
Keyword Research
Map intent, volume, competition, and commercial value.
Competitor Analysis
Find gaps in offers, messaging, landing pages, and auction behavior.
Audience Targeting
Use first-party signals, intent, geography, and lifecycle stage.
Ad Copy Creation
Benefit-led copy with clear relevance and strong calls to action.
Conversion Tracking
Reliable events for forms, calls, purchases, and qualified outcomes.
Landing Page Optimization
Remove friction between the click and the conversion.
CTR & CPC Optimization
Improve relevance, quality score, and efficiency together.
Negative Keywords
Reduce wasted spend by filtering irrelevant demand.
Bid & Conversion Optimization
Shift budget toward profitable campaigns and real business value.
Google Ads Process
A disciplined path from research to ROAS
Research
Market, keywords, and economics.
Strategy
Offer, audience, and channel plan.
Campaign Setup
Structure, tracking, and assets.
Launch
Controlled release with QA checks.
Monitoring
Daily signal and search-term review.
Optimization
Test, refine, scale, report.
Reporting
Decisions tied to outcomes.
PPC KPIs
The metrics that matter
ImpressionsReach in the right market.
Clicks & CTRRelevance and response.
CPC & Cost Per LeadEfficiency of every rupee.
ConversionsActions that create pipeline.
Conversion RateLanding-page effectiveness.
ROASRevenue against ad spend.
Industries We Serve
Paid search for high-intent markets
Real Estate Education E-commerce Healthcare SaaS & IT Professional Services
Google Ads FAQ
Clear answers before launch
What budget do we need to start?
We recommend a budget based on search volume, target geography, margins, and lead value. The goal is to create enough data for meaningful optimization.
Can you track calls and WhatsApp enquiries?
Yes. We can design conversion events around forms, calls, WhatsApp clicks, purchases, and qualified lead stages.
How quickly can campaigns go live?
Once access, offer details, tracking permissions, and landing-page inputs are ready, the first campaign can be prepared quickly with a structured QA review.
Do you manage existing Google Ads accounts?
Yes. We can audit and rebuild an existing account or improve its structure without losing useful historical insight.
What makes your PPC reporting useful?
Reports connect spend to clicks, leads, lead quality, revenue, and the actions we will take next.
Turn search intent into predictable pipeline.
Talk to a DTCI PPC strategist about your market, offer, and next profitable campaign.
